As the media landscape fragments, organizations like NASA have increasingly come to realize they need to reach out to “nontraditional” platforms to get their message across. The agency already has an impressive web presence, something that has evolved from a nice-to-have to a need-to-have. NASA has also made a major push in social media, such as Twitter and Facebook, even hosting “tweetups” at shuttle launches and in mission control. NASA is now making its latest effort to reach out to the public—or at least some slice of it—in a nontraditional way: a video game. LINK