Women are strongly motivated to game when there is a possibility to choose their own assignments and to explore freely. Women like to hang around in beautiful and rich environments and they prefer game worlds in sharp and bright colours to darker settings. Exploring also includes performing other activities (side-quests) in addition to the main game objective. Surprisingly, social contact is the least strong motivation for women to game whilst it is the strongest one for men. Other factors that strongly appeal to women are freedom and control, challenge, competition and immersion.Oh my. Based on this analysis, it seems that I am a woman gamer. LINK
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Mystery solved! Researcher determines what women gamers want
A Belgian student working on her masters thesis surveyed 983 videogames to determine just what women want in a videogame. Her findings, according to the Ghent University announcement: