I find it hard to believe Apple has a "
my way or the highway" attitude. It just doesn't seem like the Apple that is adored by millions.
David Shanks, CEO of Penguin Group USA, and Carolyn Reidy, CEO of Simon & Schuster, said the price-matching clause in their contracts with Apple would have hurt them financially had they not also moved all other e-book retailers to a model where publishers set prices. The publishers had previously sold books at a heavily discounted rate on a wholesale basis, something they couldn't afford given the cut Apple took on sales.