"In Japan, because they have a very cute-centric culture, Pepper is much more silly and cute," says Alia Pyros, international communications manager at Aldebaran Robotics, a French company that developed the robot in collaboration with the Japanese corporation Softbank before Softbank acquired it outright. "In the U.S., we have this kind of C3-PO idea, where he’s kind of snarky and kind of smart."