Nike may not be an official FIFA sponsor. But that hasn't stopped the company from being caught up in the scandal involving allegations of tens of millions of dollars worth of bribes paid to FIFA officials.
Nike rival Adidas is one of the top FIFA sponsors, paying the body that oversees the World Cup an estimated $31.6 million a year. But Nike has its own separate deals with national teams and soccer organizations, including Brazil. And that contract puts NIke squarely in the middle of the FIFA criminal case.The indictments unsealed Wednesday don't name Nike by name. Instead they refer to "sportswear company E" in one indictment and "sportswear company A" in another indictment as having gotten the Brazilian team sponsorship deal in 1996. And Nike is the company that got the deal in 1996 to sponsor the team and supply it with soccer shoes and uniforms.