At $1.99, buying an episode of a TV show on iTunes and other digital download sources is pretty cheap, but Apple may be hammering out a way to let consumers view that content even cheaper.
The price structure of most digital download services is pretty much identical: TV shows cost around $2 per episode, movies range generally from around $15 - $20, and movie rentals cost around $3, with HD options costing a minimal premium for all types of content.
So there is a significant cost advantage to consumers who just want to watch a movie one time instead of paying to own it. The idea of TV show rentals was not really in the discussion, until now.
So there is a significant cost advantage to consumers who just want to watch a movie one time instead of paying to own it. The idea of TV show rentals was not really in the discussion, until now.
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