Nvidia's Big Idea

Nvidia can be a tricky company to understand. But there's a bigger puzzle too. The PC industry has long been all about grinding out parts that are cheaper and faster than the year before. That's driven prices down and performance up. Nvidia, meanwhile, has raised prices by selling specialized processors that unlock new kinds of graphics capabilities. And for years industry watchers have wondered whether other chips will swallow up the graphics chores that Nvidia has tackled. [Read more...]