Twitter co-founder: We'll have made it when you shut up about us

Twitter executive Jack Dorsey says he's looking forward to the day when the world stops talking so much about the company he co-founded.

"I think Twitter's a success for us when people stop talking about it, when we stop doing these panels and people just use it as a utility, use it like electricity," said Dorsey, who was on a "Future of Media" panel here Wednesday as part of Internet Week New York. "It fades into the background, something that's just a part of communication. We put it on the same level as any communication device. So, e-mail, SMS, phone. That's where we want to be."

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