Are you a half-wit with a klutzy Rolexy lump of gold on your wrist? Maybe a
$5,000 Apple watch will make you cooler.
It's a persuasive concept, one that makes your standard Rolexy thing a klutzy lump of gold that can merely tell the time and make you look like something of a exhibitionist half-wit. However, if you want your artistic creation to seem valuable, you have to price it as such. So Gruber wagers that the stainless steel Apple watch will start at around $999. The Edition, however, he places at $4,999.
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