Who knew that all you needed for your startup to be successful
was a short name. Here comes the rush of new businesses with single digit names.
With companies, particularly in tech, there has been a tendency to form names by misspelling common words, dropping vowels, or appendly "ly" (think: Flickr, Feedly, Pinterest, and so on). While the study in Science only examined name length in terms of number of words, Stern says the principles of eliminating letters are probably the same. "Firms are looking for names that are easy to remember, that will come up in a search," he says.
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