Sure, $20,000 is a lot to spend on a camera. But let's put this in perspective: it's not even the most expensive camera from Hasselblad we've seen. So it's a relative bargain!
This big honking DSLR features a 40 megapixel sensor, a "True Focus" AF system and comes with an 80mm lens and a viewfinder. Sure, it's the price of a car, but can car take awesome pictures? I didn't think so.