Imagine that after you buy a movie — either physically in a store or online — you can watch it on any device, in any format. That's the promise of UltraViolet, which will begin testing in the fall. If it delivers, it could be more popular than Hulu.
Virtually every major electronics manufacturer and content provider has dreamed of true"convergence," where all our devices become simple windows to our movies, music, photos and everything else. The device would truly become independent of the content. UltraViolet, which just happens to be backed by virtually every major electronics manufacturer and content provider (disclosure: DVICE's parent, NBC Universal, is one of the members), is the closest thing we've seen to this concept realized. LINK
Posts
