For some, Microsoft offers a usable, if imperfect, road map.
Back in January 2003, Microsoft initiated a modest payout in a concession to investors who for years had pressured it to unload its huge cash stash.
Like Apple, Microsoft began with a similar, almost token, amount. The Redmond, Wash.-based company paid eight cents a share that year, for an annual yield of 0.3%. Apple on Monday said it would pay $2.65 a share per quarter, for an annual yield of 1.8%.