Don’t look now, but the smartphone may finally be fully baked.
Smartphones as a category are reaching maturity. Every new iPhone and every new Samsung phone comes out with only minor tweaks.
And maybe that’s OK. Nobody complains about the lack of innovation in desktop PCs, right? Or GPS units. Or flashlights. They are what they are. They’ve fulfilled their destiny. There are no more radical improvements to be discovered.
Well, maybe not in shape, size, or features. But there are certainly other aspects of smartphones that are ripe for radical rethinking, and a Chinese startup called OnePlus has just found one: price.