Kijiji begone: EBay rebranding U.S. classified site

EBay Inc is rebranding its Kijiji classifieds business in the United States as eBayClassifieds.com, as it strives to replace Craigslist.com as the dominant player in the world's largest classified advertising market.
"It's game-on between Craigslist and eBay," said BGC Partners analyst Colin Gillis. "It's the difference between having a subsidiary trial brand versus leveraging the big brand." [Read more...]