Qualcomm: Apple’s 64-bit Processor Is A ‘Gimmick’

Qualcomm's Anand Chandrasekher doesn't seem very impressed with Apple's 64-bit processor calling it "a marketing gimmick."

"I know there's a lot of noise because Apple did [64-bit] on their A7," said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in an interview. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."