There are some people that cannot fully understand the importance of social media. The ever-growing use of the internet for social purposes has skyrocketed in the past few years and although some may find it a nuisance and a waste of “normal” human interaction, some find it imperative to maintaining a constant relationship with friends and family. Well, never has the ability to network socially on the internet been more instrumental to any situation than it is in the “Tony Stark Innovation Challenge” presented by Audi. Audi has a little of a soft spot for Ironman 2 considering three major cars in the movie are Audis: the Audi R8 Spyder, a soft top convertible version of the R8 supercar, and an A8 sedan. With this challenge, consumers can use their internet popularity to boost their numbers and win some tremendous prizes from Audi.
All contestants have to do is submit a two minute video outlining what ideas they may have for better living through the use of technology. Once their video is uploaded, the contestant must have their social network friends from Facebook, Twitter, MySpace, and any other social media to rate, comment, and discuss their video.
"Achieving progress through technology is the message behind Iron Man 2, and this idea is fundamental to Audi," said Scott Keogh, Chief Marketing Officer, Audi of America. “The partnership in Iron Man 2 celebrates our shared focus on innovation, and this contest allows anyone with a great idea to not just express it, but potentially make a true difference within their industry.” Audi further illustrates this point by comparing it to Tony Stark and his “desire to take Stark Industries in a new direction”.
Submission and voting starts April 28, 2010 and ends June 9, 2010 with the winner being announced on June 28, 2010.
Hit the jump for submission criteria and a list of the prizes. Yeah, there’s a whole list!
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