Talk about timely. Watchmaker Romain Jerome has announced the hard-to-pronounce Eyjafjallajökull-DNA. It's named after the glacier that covers the now-famous volcano — you know, the one that's been causing all those travel woes you've no doubt heard of. More than just a fiery watch face, the E-DNA is made with rock and ash from the actual volcano and comes with a certificate authenticating that fact. Romain Jerome is no stranger to incorporating specific materials, as the watchmaker also made one which uses actual moon dust from the Apollo 11 mission.
The release doesn't offer a price for the watch, though it's one-of-a-kind, made after a week-old event and has some sick flames right there on the watch face. It has to be expensive, right?
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