ARLINGTON, Texas--Tuesday was Super Bowl Media Day at Cowboys Stadium here, and while most of the NFL press corps was busy talking football with players and coaches, a different group of reporters was invited to talk about the technology behind this largest and most modern of pro sports venues.
At its heart, the stadium's massive tech infrastructure is run through one data center, which in addition to being the digital nerve-center of the Dallas Cowboys--America's Team, they all say--is also where 38 of megawatt-personality Cowboys owner Jerry Jones' businesses are controlled.
And while the main data center--with hundreds of servers and 10 terabytes of storage area network--is a formidable force, the stadium video control booth may be the most fun to look at.
The room, high above the field, gives the video crew the ability to run the world's-largest HD video board, as well as a large amount of other digital real estate. At the same time, those in the room are blessed, or harassed, depending on your perspective, with dozens of screens' worth of input from cameras and other sources around the stadium.
Though the screens in this picture have many Fox logos, the TV network, like all others here, runs its own video from trucks outside the stadium. This room is all about video displayed inside Cowboys Stadium.
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