Do you play Ubisoft games? There's a 95% chance you are a pirate...and we're not talking the Johnny Depp kind either. Walk the plank you copyright kleptomaniacs.
The CEO of games giant Ubisoft has revealed an interesting parallel in the company’s business models. Speaking at Gamescom this week, Yves Guillemot said that around 95% of players of the company’s boxed PC games are pirates. Equally, of all players of the company’s free-to-play games who can voluntarily part with cash to obtain a better experience, 95% choose not to pay a dime. Nevertheless, the latter model can be a great opportunity to beat piracy.
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