People Ditch Slow-Loading Videos After 2 Seconds

A new study finds that people hate waiting more than 2 seconds for videos that take forever to load. The problem is even worse when you are forced to watch a 30 second advertisement first.

Two seconds. That's when Internet users start ditching online videos if they're not loading properly, according to a new study from the University of Massachusetts Amherst and Akamai Technologies. By the 10-second mark, if the video still hasn't loaded, about 40% of Web users will have abandoned it.