When you live in a country with a very small ethnic population and everyone pretty much originates from a common ancestry, you are bound to run across one of your closer relatives of the opposite sex at the worst time possible. That is where the "Book of Icelanders" comes in to save the day. It’s really great to have a useful App in those close-in situations. 
When asked what they official slogan is – since all copy is written in Icelandic – the developers tell us the app’s motto is "Bump in the app before you bump in the bed."
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