Epic Games, Inc. announces that NVIDIA is now exclusively using its breakthrough Unreal Engine 4 (UE4) game engine to create product presentations. The reveal of the company’s initiative came during the announcement of NVIDIA’s highly anticipated Project SHIELD portable gaming device at CES 2013, which featured a UE4-powered rendering of the SHIELD’s full-size, console-grade controller and Tegra 4 GPU.
NVIDIA heavily relied on the Unreal Matinee cinematic system to create the fly-through video which provided the world’s first glimpse of Project SHIELD and played during their CES keynote. This is the first time NVIDIA engineers have used a third-party game engine instead of their own internal engine for visual product demonstrations.