Netflix Signs Unprecedented Content Deal With Disney

How come it's always a "good news, bad news" scenario with Netflix?

Disney is giving Netflix some of its top movies at the same time they go to pay-TV services. The companies announced today that under the deal Netflix becomes the exclusive U.S. subscription television service for first-run live-action and animated feature films from The Walt Disney Studios. Now the bad news: The deal doesn't kick in until 2016. LINK