If there's one thing we don't need more of on the road right now, it's distractions. Yet a group in San Francisco is looking into the possibility of slapping digital license plates on cars. Rather than simply display your plate number on a sweet, scrolling marquee, the plates would display ads. Ads for other drivers to read.
In the interest of safety, right now ads wouldn't appear unless a motorist has been stopped for more than a few seconds. That means you probably wouldn't see an ad until you drive up behind someone at a stoplight. The adverts displayed would be picked by the driver, but the money earned would go to the state. [Read more...]
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