Rolls Royce has announced the opening of its eighth showroom in China – and its first in Ningbo. Rolls Royce says the addition was fueled by strong growth in China, as seen by the luxury brand enjoying a 300 percent increase in sales during the first quarter of 2010 compared to the same period in 2009.
“The new showroom reflects our commitment to the Chinese market, already our third largest in the world. Greater China continues its rapid growth and with a healthy order bank for both Phantom and Ghost models, I am confident this will be a record year for the market. As a result, we are already considering further dealer expansion into other areas of China,” said Paul Harris, Rolls-Royce Asia Pacific regional director.
The new showroom is located in the heart of the commercial district in Ningbo, featuring a two-car showroom, the latest car configurators and the levels or luxury and customer experience people have come to expect from Rolls-Royce. The showroom will offer potential buyers the ability to purchase the entire five-model lineup, including the Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé, Phantom Coupé and Ghost.
Rolls-Royce says that the bump in demand from its Chinese market is being fueled largely by young buyers, ranging from buyers in their 20s to 30s.
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