Push Pop Press, a company set up by former Apple employees Kimon Tsinteris and Mike Matas, has published Our Choice, an app version of Gore’s 2009 book about global warming.
The app, according to Push Pop Press, “will change the way we read books”. It combines high quality photography with interactive graphics and animations. There is narration from Gore himself and more than an hour of video.
The Push Pop Press publishing platform “opens doors to telling a story with more photos, more videos and interactions,” Matas told Wired magazine.
Book apps created using the platform can take full advantage of all the features of the iPad, iPhone and iPod touch, including touchscreen gestures, the microphone and the array of sensors.
Dave Addey, managing director of app developers Agant, said Our Choice showed the potential of the Push Pop Press system.
“Some of the interactive elements are really, really nicely done,” he said. “And some of the data visualisations are really good, particularly in the way they use touch.”
But Addey, whose company created the Malcolm Tucker app that last week became the first app to be nominated for a Bafta, said that there was room for improvement in the way the app handled text.
He said: “Hyphenating a word around four full-screen pictures smacks of a lack of attention. It almost feels as though reading the book is an afterthought.”
Our Choice quickly rose to the top of the iTunes charts in the Books category, overtaking David Starkey’s Royal Wedding tie-in, Kings and Queens.
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