On Tuesday, the Cupertino, Calif. gadget shop introduced a revamped line of iMac computers, which use Intel's newest Sandy Bridge processor and Intel's Thunderbolt data port technology.
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The new desktop iMacs feature Intel's new 32-nanometer technology, which uses quad core processors and a Turbo Boost feature to crank up the computing speeds.
The iMacs also house the Thunderbolt -- a speedy variation on the USB and FireWire data connections -- that was developed for Apple by Intel. Prices of the iMacs range from $1,200 to $2,000 and each option includes the Sandy Bridge quad-core chip.
The move, though expected, is a welcome endorsement for Intel, after the chip maker got off to a rocky start earlier this year when it had to recall the first shipments of its new processors.
And while Apple embraced Intel for its computing processors, it also put AMD(AMD_) in the inner circle by choosing its ATI Radeon graphics processors for all the iMacs.
This chip choice is bad news for graphics chip rival Nvidia(NVDA_), which had been in previous versions of the iMacs.
Apple shares were up slightly to $346.82, Intel was down 12 cents to $22.79 and Nvidia shares were down 1% to $19.57 in early trading Tuesday.
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