Google working on offering major movies to rent via YouTube

Google working on offering major movies to rent via YouTube
While YouTube has offered up a limited selection of smaller movies since the beginning of the year, it looks like Google is getting serious about offering up full-length films through the streaming video site. It's reportedly in talks with a number of major Hollywood studios to bring big-name movies to YouTube right when they're released on DVD.
The rentals would be offered for about $5, available instantly when you start streaming them. Presumably they'd be available on computers but also via the upcoming Google TV setup, which would make a lot more sense for offering up streaming rentals like this.
If Google is able to get all of the major studios on board, this could be a great way to fill in the gaps left by Netflix and its Watch Instantly selection.
Financial Times via Ars Technica