The target market? Parents of kids with special needs--specifically those with autism, apraxia, and other disabilities that affect their communication. Many of these kids can't speak, or can't speak as fluently as their peers, but they understand what's going on around them, and they do have things they'd like to say.
Augmentative and alternative communication, or AAC, devices can supplement existing speech or replace speech that is not functional to improve social interaction, school performance, and--not for nothing--to give the kids a better sense of self-worth. Electronic AAC aids use picture symbols, letters, and/or words and phrases to create messages. Equipped with an AAC device, a child with cerebral palsy whose speech is limited suddenly has a way to tell you, "I want to go to Grandma's house this weekend!" or "I ate cake!"
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