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The world of budget graphics cards isn't sexy, but it is incredibly important to all players involved. NVIDIA and AMD have made a lot of money on these sub-$100 graphics cards as the years have gone on but now the threat of CPU/GPU hybrids is putting the segment on a death watch. That future is probably a year or more out so for now the competition between the two primary discrete GPU manufacturers is crucial.
Today NVIDIA is releasing to the desktop world the GF108 GPU, the smallest iteration of the Fermi architecture available. It has already been released and for sale in the mobile market but is just now seeing a retail release. LINK