The Equus looks imposing, a big, meaty sedan where a chauffeur would not be out of place. Its grille and front end share design with the Hyundai Genesis sedan, Hyundai's next largest car. Hyundai's design language, Fluidic Sculpture, seen prominently on the new Sonata, also makes itself known on the exterior of the Equus, albeit in a subtle manner. Witness the slight arches over the rear wheels that disappear in the rear doors, or the contours on either side of the hood that drift down towards the bumper.
Similar to the Genesis sedan, the Hyundai badging is de-emphasized, not appearing on the front or inside the car at all. The only slanted H badge sits on the trunk lid. A custom Equus badge, a nice design with upraised silver wings. appears on the hood, steering wheel, and shifter. LINK
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