Battling its Japanese gaming rivals on their home turf hasn't been easy for Microsoft Corp. Its Xbox 360 game console runs a distant third in sales here behind Sony Corp.'s PlayStation 3 console and Nintendo Co.'s Wii.
But the Seattle-based company is armed with a new weapon — its new controller-free Kinect game technology — that it hopes will convince Japanese consumers to embrace the Xbox 360.
The company introduced the highly anticipated Kinect to the Japanese media Wednesday, touting its ability to broaden the Xbox's appeal to the entire family. LINK