First they hired Nintendo's PR guy now they have the former head of Xbox Live marketing working for them? Hmmm, kinda makes you wonder what Apple has in the works, doesn't it?
Burrowes is Apple’s new head of App Store Marketing for iTunes Europe. Prior to that, he worked at Microsoft for seven years, leading product, business, and marketing management of Xbox Live across the Europe, the Middle East, and Africa. And as MVC notes, Burrowes was one of the main people promoting Microsoft’s recent Xbox dashboard update, which brought more social integration and premium content to the Xbox platform.
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