It wasn't long ago that the music video was on life support.
MTV — which will hold its 27th annual Video Music Awards on Sunday — phased out videos in favor of reality programming and other shows that attracted better ratings. At the same time, the music industry was collapsing and slashed budgets no longer had room for elaborate clips.
But recently, the music video has had a revival. Watching music videos has become central aspect of Internet usage. Music blogs and social media have greased the channels, facilitating the quick, easy spreading of videos, especially those with arresting or controversial visuals. People even buy clips on iTunes.
Lady Gaga and Beyonce go on a scantily clad murderous rampage with the nearly 10-minute "Telephone"; MGMT wanders through the dessert with a digitally created creature in "Congratulations"; Erykah Badu strips while strolling the path of President John Kennedy assassination in "Window Seat"; MIA depicts a war on terror against redheads in "Born Free." LINK
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