Instagram: We're 'Not A Photography Company'

Hey, did you guys know that Instagram is not a photography companyroll eyes (sarcastic) Here's the founders explaining why they are not a photography company:
Instagram is not a photography company. In fact, Systrom said, Instagram is a communications company. "It's about communicating a moment (to someone). It just happens to be an image...It's about more than that. It's about communicating a message."